Problems and decisions in the development of pet food industry

Like the rise of any emerging industry, the pet food industry is currently facing many developing problems:

1. The production and management of the pet food industry lacks standards and norms

  my country is a big country with a long history of raising pets, but due to historical reasons, the country has not yet formulated relevant regulations for the pet food industry, and the pet food management measures formulated by local governments cannot fully adapt to the current social development, resulting in this problem for a long time. fundamentally resolved. Judging from the current situation in my country, disordered competition and non-standard management in the pet food market have seriously restricted the healthy development of the pet food industry; secondly, pets (dogs) are a serious problem of disturbing people, and all sectors of society have responded strongly; third, Illegal breeding and illegal trading have been chaotic, the production mode of small-scale peasant economy, bazaar-style trading, and individual feeding at will for a long time have not been solved for a long time, which has impacted the normal market order. The pet food industry is basically a form of natural economy at the current initial stage. The main manifestation is that products and services lack standards and specifications, so large-scale production, distribution and services are unfeasible or even impossible. This is also a pet Food and its supplies are mainly distributed in low-level natural markets in circulation, which is the key reason why a high-level professional market cannot be formed. Since the standards of products and services have not been established, the quality and price of pet products cannot be compared, so it poses a huge interest risk to both consumers and producers and operators, and seriously affects the market integration and overall industry cooperation. Industrial division of labor is difficult to complete.

  From the mature market economy of developed countries, demand is fundamental and development is the key. Our focus is to take development as the theme. Facing the new situation and new problems of my country's pet food industry, it is necessary to ensure the legalization and standardization of the pet food industry, and the pet food industry management department must play the role of bridge and link, cooperate with the work of the government, and promote the healthy development of the food industry. The government and pet industry organizations cooperate with each other to make the development of the pet food industry operate under the rules. Only through the joint efforts of the whole society, combined with the government's macro control and compliance with the socialist market economic order, and developed within the norms, can the pet food industry be brought into line with international standards and participate in international competition.

Second, the quality of employees needs to be improved

  Huge profit margins have brought about high-speed investment growth in the pet food industry, resulting in a large number of employment opportunities. The corresponding education and training system for practitioners has not yet been established, which highlights the extreme incompatibility between the quality of practitioners and the requirements of industry development. The low quality of employees not only determines the production, circulation and service level of the pet food industry, but also directly affects the spread of scientific and healthy pet culture and the whole society's understanding of the pet food industry, which also directly affects the growth of pet consumer groups, and ultimately It has affected the market reputation and overall development speed of the pet food industry. Therefore, improving the quality of practitioners in the entire industry and establishing a corresponding training and qualification assessment system are the fundamental guarantees for the healthy development of the pet food industry.

3. Emerging consumer groups are looking forward to the corresponding cultural supply

  Such a rapid demand for pet consumption in China's social consumption demand marks the growth of people's life and social progress. Pets are not essential consumer goods in people's lives, but pet consumption is essentially a cultural consumption related to lifestyle. At present, cultural media products such as books and TV related to pets in my country are relatively scarce, and more importantly, the quality is low. The quality and quantity of pet cultural products, mainly film and television journals, directly affect the overall level of China's pet consumer groups. At present, the various negative social reactions brought about by the rise of pets are mostly due to improper consumption behaviors brought about by the consumer culture quality of consumers. Therefore, vigorously develop cultural media products related to pets, popularize the scientific knowledge of pet breeding and the cultural concept of perfect harmony between pets and people, so that people's social life and health protection will be more healthy and harmonious in the rise of the pet industry, which is to ensure pet consumption. The premise and key to the steady growth of quality and quantity.

Fourth, there is a lack of main enterprises in circulation, production and research and development

  The lack of consumer culture brings instability and uncertainty in demand; the low quality of employees leads to the lack of production, circulation and service levels; traditional business models and service methods have many drawbacks and backward management, making investors more risky. And the pet food industry has no standards and norms to form a natural economy of the industry's large market, resulting in the inability of large capital and large enterprises to set foot in the industry, and thus there is no leading enterprise that can drive the development of the pet food industry. Therefore, adjusting and regulating the management of all aspects of the pet food industry chain is the fundamental work for large capital and international peer capital to enter the Chinese market and drive the strong development of the industry. Only with the entry of large enterprises and large capital, can large-scale innovation and research and development investment be made in the production, circulation and service of products and products, so that my country's pet food industry can reach the international level and have international competitiveness.