China's pet food economic development report: high-speed growth

Since 2000, the pet industry has quietly emerged in China and has attracted widespread attention and attention from all walks of life. At present, a series of production, sales and services around pets have undoubtedly begun to appear as a new industry. Judging from the development experience of many countries, the emergence of this emerging industry marks that the social and economic development has reached a certain level, and it also means that it will provide a new employment opportunity and fiscal revenue for the society.

1. Rapidly growing domestic market

     With the continuous improvement of China's living standards and the shrinking of the family size, keeping pets has become a part of the life of more and more urbanites, and China's pet consumption has also formed a scale and showed great potential. Although the governments of major cities in China have implemented strict pet-keeping restrictions, the actual number of pets has increased in recent years, and Beijing, Shanghai, Guangzhou, Chongqing and Wuhan are collectively known as "China's top five pet cities".

     According to relevant data, taking pet dogs as an example, there are currently more than 500,000 pet dogs in Beijing, and they are still growing at an annual rate of 8%; there are about 700,000 pet dogs in Shanghai, and the annual expenditure on pets is as high as 600 million yuan. ; In the less developed Liaoning pet industry, the pet industry has also developed rapidly, and an industrial chain of production, breeding and circulation has been formed. According to a rough estimate, the number of pet dogs in the country is more than 10 million. If you add other pets such as cats and birds, the number of pets in the country is very considerable. In recent years, there is quite a market in industries such as pet grooming, pet training, foster care, photography and other industries that focus on pets' necessities, life, old age, sickness and death, and related pet consumption. It is estimated that the current market potential of China's pet economy is at least 15 billion yuan, and it is showing a rapid growth trend. Such rapid pet consumption demand in China's social consumption demand marks the improvement of people's living standards and the progress of social development. With the introduction of dog breeds and the abundance of dog breeds in the domestic market, people will pay more and more attention to the development of pet-related industries. At present, the pet industry we are talking about generally refers to the production, circulation and service fields of animal pets and their food and supplies. Among them, a series of industrial chains around pets occupy the main output value. According to the law, a country's per capita gross domestic product (GDP) is between 3,000 and 8,000 US dollars, and the pet industry will develop rapidly. Some coastal cities and economically developed areas in China have reached or approached this level. Because there is such a huge business opportunity in the pet market in China, international famous pet food brands have entered the Chinese market one after another.

     In 2001, the sales of imported pet food in Beijing was about RMB 200 million, an increase of 13% over the previous year. Royal Canin pet food, which entered the Beijing market in 1995, has seen an average growth rate of more than 30% in sales in recent years. Aifen Foods (Beijing), which mainly sells the American Pedig-ree and Whiskas brands, mainly focuses on the mid-to-low-end market. Last year's sales reached 20 million yuan. On the whole, the domestic pet market has entered a period of rapid development. With the growth of pets, China's pet industry will also reach a new level. The huge consumer demand for pet services continues to expand, and the demand for investment is also relatively strong. Operating the pet industry is lucrative, and many pet supply stores, pet beauty salons, and pet hospitals have sprung up. Although the scale and technical level of my country's pet industry lag far behind developed countries, due to the vast market and many blank spots in my country, the development of the pet industry has a high starting point from the very beginning, and the development is very rapid. Related pet supplies, utensils, medical treatment, and medicine are developing rapidly.

2. Huge international market space and industrial base are being formed

     According to relevant data, as far as the pet food market is concerned, from 1997 to 2002, the sales volume of the pet food market increased by 19%, while the market value increased by 42%. In 2002, the total world pet food market reached 17.5 million tons, which is equivalent to US$36.1 billion at current market prices. And this kind of low-tech products suitable for developing countries, my country's share in the international market is still completely disproportionate. In addition, some pet product manufacturers and some emerging industrial bases have begun to take shape. For example, the pet industry base in Pingyang, Wenzhou, has achieved an export value of more than 200 million yuan since its development in the 1990s, accounting for more than 200 million yuan in exports of similar products nationwide. 55% of the total, and the exquisite Pingyang pet supplies have been exported to more than 20 countries and regions in Europe and the United States. The varieties of pet products in Pingyang have also developed from a few simple varieties such as "dog chews" to seven series and more than 500 varieties. Pet products have become a characteristic pillar industry in Pingyang, Wenzhou. It is understood that there are about 200 manufacturers of pet products in my country, and the number is still growing. Most of these enterprises are private enterprises that are intensive enterprises. In the past few years, due to the immature development of the domestic market, the products were basically exported, and the export methods were mostly drawing and sample processing, which were mainly exported to the European and American markets where life was relatively rich. The main pet products exported were labor-intensive products. host. It can be seen that China's export of pet products has great potential.

3. The circulation and service industry of pets and pet supplies is booming

     With the rapid growth of the number of pets, the continuous introduction of varieties, and the rapid development of pet transactions and related supplies and consumption, this year, pets and pet supplies, mainly in the form of pet trading markets, pet stores, clinics, and grooming, have become more and more popular. The circulation and service industry market is developing rapidly in my country's large and medium-sized cities, and has grown rapidly at an unexpected rate, which indicates that the development of my country's pet market has continued to mature. According to the estimates of relevant persons, the profit rate of the circulation and service industries of pets and pet supplies is above 200%, so it will continue to attract a large number of idle small and medium-sized capital into this field.